Sweet Little Rewards: Everybody loves our Keebler Vanilla Wafers. That's because these sweet, little, golden cookies are just so uncommonly good. Our Vanilla Wafers are the little, round cookies that are big on taste. Every batch is baked here in the Hollow Tree by busy Keebler Elves who know firsthand that good things come in small packages. After all, we are elves, we ought to. - Ernie.